Wednesday 18 April 2012

Qualitative & Quantitative market research

Qualitative Research - is research that deals with issues such as why and how?


Quantitative Research - is the research that can answer the following questions : how many, who and how often ?

e.g. of Quantitative Research



1 comment:

  1. Still winning! Think about the best media for collecting customer research given what your chosen Generation is in to e.gOver60s then face to face survey....

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