“Experimenters Wanted”, a multi-
million-pound through-the-line
marketing campaign to support
Bulmers Nº17, launched on July 12.
The campaign invites UK consumers
to experiment through a variety of
experiential, digital and print
engagement initiatives, hubbed
through a bespoke Facebook page.
The campaign, which opens with a media partnership with Metro, invites consumers to engage and experiment with Bulmers No17 through
• Outdoor media including interactive bus shelters
• An experimental TV ad
• National PR and social media campaign
• On-trade activation
• Media partnerships
• Experiential activity, with national opportunities to sample Bulmers Nº17
• Digital campaign including mobile applications
• An experimental TV ad
• National PR and social media campaign
• On-trade activation
• Media partnerships
• Experiential activity, with national opportunities to sample Bulmers Nº17
• Digital campaign including mobile applications
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